When it comes to investing in anti-ageing skincare products that actually care for and improve the appearance of your skin, we should all look no further than our Cosmeceuticals.

The term Cosmeceutical evolved from the development of cosmetic products that are believed to actually improve the function of skin.

Cosmeceutical skincare products are created using biologically active ingredients, which are the driving force that make these anti-ageing skincare products so powerful and effective.

As a result, Cosmeceutical products are thought to produce long-term cosmetic benefit to the skin, whereas standard cosmetics and skincare items, such as eyeliners, basic face creams or foundation, alter the skin's appearance only when the product is present on the skin.

In the past fifteen years, research has been undertaken to determine if Cosmeceutical products truly create the benefits that many people claim to receive from them. Some results have emerged that are proving positive for those who swear by the vast improvements they have witnessed to the appearance of fine lines, wrinkles and skin texture, after using Cosmeceutical products.

"Dermatological research suggests that the bioactive ingredients used in cosmeceuticals do indeed have benefits beyond the traditional moisturiser (e.g., Chen et al., 2005; Zettersten, Ghadially, Feingold, Crumrine, & Elias, 1997."

At New Directions, the Cosmeceutical skincare range not only contain these 'power-house' anti-ageing active ingredients, such as Alpha Lipoic Acid, CoEnzyme Q10, Heptapeptide, and Hyaluronic Acid, but the products also boast natural skincare bases immersed with nourishing botanical ingredients such as Shea Butter, Almond Sweet Oil, Natural Vitamin E, Jojoba Oil, Rosehip Oil, plus 100% pure essential oils.

In addition, the enriching and regenerative Cosmeceutical range from New Directions proudly features a trusted group of products that are also:

• Sulphate free
• Paraben free
• Lanolin free
• Mineral oil free
• Artificial colour free
• Artificial fragrance free
• SLS free
• Petrochemical free
• Not Tested on Animals

The Cosmeceutical Range by New Directions Australia

Co Q10 Complex Oil - Cosmeceutical
Your skin will feel as though it is 'drinking up' the enriching golden oil of the Co Q10 Complex Oil from the Cosmeceutical range. Loved by many, this power anti-ageing product features Co Enzyme Q10, Jojoba Oil, Rosehip Oil, Alpha Lipoic Acid and Vitamin A Palmitate. Ideal for for use both morning and night, this delicate and soothing oil and will leave skin feeling lustrous and smelling divine.

Eye Cream - Cosmeceutical
The delicate area around the eye requires extra special gentle care and is often where the first signs of ageing appear. The Eye Cream from the Cosmeceutical range provides a rich, moisturising treat for the eye area. Ingredients such as Cucumber Oil, Seabuckthorn Oil, Vitamin B5 and Certified Organic Aloe Vera Leaf Juice Powder, assist with minimizing the appearance of fine lines and hydrating this delicate area.

Eye Serum - Cosmeceutical
For those who prefer a lighter touch and also perfect for use during the warmer seasons, the Eye Serum from the Cosmeceutical range provides a light but nourishing serum that leaves the skin feeling plump, hydrated and soft with anti-ageing ingredients such as Hyaluronic Acid, Natural Vitamin E, Seabuckthorn Oil and Quercus Suber Bark Extract.

Face Cream Anti-Wrinkle - Cosmeceutical
Not every 'every-day' face creams are the same and the Face Cream Anti-Wrinkle from the Cosmeceutical range provides complete care when it comes to your daily anti-ageing routine. Featuring exquisite ingredients such as Co Enzyme Q10, Shea Butter, Hyaluronic Acid, Heptapeptide, Rose Geranium Oil, Macadamia Oil and Sandalwood Australian Oil. Used morning and night this thick, succulent cream penetrates the skin's deeper layers, assisting it to appear more youthful, soft and vibrant.

Face Serum Anti-Wrinkle - Cosmeceutical
Ideal for those who prefer a light moisturising cover and perfect for use in the warmer months, the Face Serum Anti-Wrinkle from the Cosmeceutical range uses the anti-ageing power of Hyaluronic Acid, Lactic Acid and Heptapeptide to provide the skin with a light but nourishing cover that still penetrates the deeper layers of the skin to help skin appear more luminous and youthful.

Hand Cream - Cosmeceutical
Our hands are highly exposed to the harsh elements of our environment and can quickly bear the typical signs of ageing; dry, tired looking skin. The Hand Cream from the Cosmeceutical range has been designed specifically for our hard-working hands and when used daily will help to regenerate and re-nourish the skin. Featuring the deeply moisturising and active ingredients of Jojoba Australian Oil, Avocado Oil, Certified Organic Shea Butter, Co Enzyme Q10 Oil, Heptapeptide and Alpha Lipoic Acid.

Lip & Eye Active Balm - Cosmeceutical
Throughout the day and night, the delicate areas around the lips and eyes requires fresh moisture to replenish what has been lost from environmental factors such as hot or cold weather, air conditioning, dehydration, stress and tiredness. The Lip & Eye Active Balm from the Cosmeceutical range makes it easy to 'top up' your skin's performance. This little compact jar packs a punch with ingredients such as Jojoba Australian Oil, Beeswax, Camellia Oil, Alpha Lipoic Acid, Co Enzyme Q10 and Natural Vitamin E. Best of all, it fits easily into a handbag or purse

Vitamin Complex Foaming Cleanser - Cosmeceutical
To help maintain skin's youthful and vibrant appearance, it must be gently cleansed to remove dirt, oils and dead skin cells every day. The Vitamin Complex Foaming Cleanser from the Cosmeceutical range contains the gentle but deeply cleansing and nourishing ingredients of Lavender Australian Oil, Natural Vitamin E, Vitamin A Palmitate, Heptapeptide, Lactic Acid and Jojoba Australian Oil.

Create Your Own Cosmeceutical Skincare Range Today - Bulk Pricing Available

20 Aug 2010